Increase Prices by 40% Without Complaints ✅

Copy how Astalty increased profits without churn or backlash

Nov 07, 2025

You can raise your prices without losing a single client…

Not with a long apology email.
Not by “explaining your value.”
And definitely not by hoping clients will just understand.

You do this by launching something new.

I call it the “Invisible Price Increase” and it’s how smart businesses boost revenue by 30-40% while making existing clients feel like VIPs.

Keep reading. I’m going to show you the 4-step playbook to use 👇

🔍 What is an “Invisible Price Increase”?

You create a new “Premium” tier at your desired higher price, offer existing customers an exclusive upgrade discount, then quietly remove your old tier from public view.

Here’s why this works:

✅ Existing clients keep their rate forever (loyalty rewarded)
🎯 New clients only see premium pricing (no cheaper option to compare)
🔥 30-40% of current clients upgrade voluntarily (bonus revenue)
🤝 Zero perception of “raising prices” (you launched something new)

🎯 Example: How Astalty raised prices 40% with zero churn

Astalty, an NDIS software company, needed higher pricing but had hundreds of loyal customers on legacy plans.

❌ What they DIDN’T do:

Send a “we’re raising prices” email
Force customers onto new plans
Set expiration dates on old pricing

✅ What they DID do:

Step 1: Launched “Premium” tier at 40% higher than their old “Pro” plan
Step 2: Emailed existing customers an exclusive 30% upgrade discount
Step 3: Removed “Pro” from their website (existing customers kept it, new signups never saw it)
Step 4: Let legacy customers stay on original pricing forever

New customers paid Premium. Old customers felt like insiders. Astalty made more money. Everyone won.

🚀 How to do this in your business (5 steps)

Step 1: Create your Premium tier

Add 1-2 improvements to your current offering.

Examples:

Faster turnaround time
Priority support
Extra revision rounds
Bonus strategy call

✅ Copy this: Survey your last 10 clients. What’s one thing they asked for as an add-on? Build that into Premium.

Step 2: Set your Premium price

Price it 30-50% higher than your current rate.

Example:

Old rate: $1,000
Premium rate: $1,300-$1,500

✅ Copy this: The improvement justifies the increase, but really? Your expertise justifies it. You’ve just been undercharging.

Step 3: Offer existing clients first access

Email current clients BEFORE going public with an exclusive upgrade offer at 20-30% off.

Subject line: “Something new I built for you (exclusive access)”

Email body: “I’ve created a Premium tier with [benefit]. As a valued client, you get first access at 30% off Premium pricing. Totally optional. Your current rate stays locked forever if you prefer. Interested? Just reply and I’ll send details.”

✅ Copy this: Make the offer time-limited (5-7 days). Creates urgency without pressure.

Step 4: Remove the old tier from public view

Update your website, proposals, and intake forms to show ONLY Premium pricing.

Existing clients on legacy pricing keep their rate. You just don’t advertise it publicly anymore.

✅ Why this works: New clients never know a cheaper option existed. No comparison point = no price resistance.

🍪 Bite-Sized Growth Idea of the Week

This is a new section I am testing! Let me know in the comments if you want to see one BITE-SIZED Quick Growth Idea like this in next week’s issue.

Welcome to the world’s heaviest billboard.

GymNation in Dubai built a 1-ton billboard made of 40 weight plates to promote their Strongman class.

Quick Growth Idea: What’s the physical manifestation of your service?

👉 Writer? Send prospects a coffee mug with their worst headline printed on it, and your rewrite on the bottom.

👉 Designer? Show their competitor’s mediocre work side-by-side with your portfolio shot. No words needed.

👉 Financial advisor? Send a custom Monopoly “Get Out of Debt Free” card with your consultation offer on the back.

💡 Your Friday takeaway

Start charging what you’re worth.

But you don’t need to “raise prices” and risk the backlash.

Launch something new instead:

Existing clients feel valued (they keep their deal)
New clients pay your real rate (no cheaper option to compare)
30-40% upgrade voluntarily (bonus revenue)

You’re not being sneaky.

You’re creating something BETTER with the “Invisible Price Increase” formula.

TL;DR: Create a Premium tier priced 30-50% higher. Offer existing clients an exclusive upgrade discount. Remove your old tier from public view, but let legacy clients keep it forever. New clients pay higher rates with zero pushback.

See you next week 🚀

Sam

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