My weirdest client delivery trick boosted earnings by 53% 🔮

One simple addition = higher rates without pushback

Show your thought process in every single delivery 💭

Sounds obvious when I write it here.

Last quarter, I started including detailed comments alongside my work, explaining why I made each creative decision, what alternatives I considered, and how my choices connect to the client's goals.

The change felt almost silly at first.

(who wants to read my random thoughts?) 🤔

But I soon found out clients loved it, and my repeat buyer score went through the roof!

The score looks good, even ‘outstanding’ if you swear by Fiverr’s metrics… but what does this look like in cold, hard cash?

Repeat buyer % over a 90 day period.

Including my thought process (also known as ‘labor illusion’ in marketing speak) generated an extra $6K and boosted earnings from repeat clients to 53%.

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🧠 Why this quick growth idea works so well

Incorporating a labor illusion creates three mindset shifts:

✅ Added Value - When people see the effort behind decisions, their brain automatically assigns higher worth to the outcome.

🔄 Revision prevention - Clients understand your reasoning, so they question choices less frequently. Instead of "change this," you get "I see why you did that."

💰 Premium justification - You're no longer selling just the output. You're selling the strategic thinking. Clients pay more for visible expertise than mysterious results.

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👇 Here’s the Proof it works

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✅ Proof it works everywhere

This isn’t just my experience!

You hire a locksmith for $190. They show up, fidget with your lock for 2 minutes, and you're back inside your house.

How do you feel about that price?

Now imagine the same locksmith spent 20 minutes struggling with different tools, sweating, muttering about the "tricky mechanism" before getting your door open.

Same result. Same $190.

But suddenly it feels fair, right?

That's Labor Illusion at work.

James Dyson built his empire by developing 5,127 prototypes over five years before perfecting his bagless vacuum design.

Explaining how complex the technology is became the selling point.

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🚀 Ideas for testing this quick growth idea

Here are three ways you can test a labor illusion in your business.

📝 Research documentation - Show the work behind decisions: "Analysed 12 competitor headlines, tested 5 psychological triggers, landed on this approach because it's the only one addressing time-saving benefits."

🔍 Process timestamps - Include effort indicators: "Day 3 update: Pivoted strategy after discovering competitor launched similar campaign. New direction attached. Positions you as a thought-leader."

🎨 Alternative explanations - Show rejected options: "Nearly used a thought-provoking sub-headline, but your audience data shows a conversational tone converts 34% better. Here's the research that changed my mind..."

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💡 Your Friday takeaway

30 seconds of explanation can completely change how clients perceive the product or service you deliver.

The moment you start making people aware of the process, three things happen:

1. Clients see you as a "thinker," not just a "doer"

2. Revisions drop because they understand your choices

3. Price conversations become about expertise, not hourly rates

TL;DR - Show your thought process in every delivery. Clients will pay premium rates for visible effort instead of questioning your output.

See you next week 🚀

Sam

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