How a fridge magnet is outselling merch stands 🧲
3 moves a fridge magnet company uses to sell out (and how you can steal them)
In the space it takes to pack one hoodie, you can fit 648 fridge magnets.
The hoodie makes you $52. The magnets? $5,832.
A company called Magnet Lover figured this out.
They sell merch to the music industry:
Musicians
Touring artists
Festivals
But while everyone else fights over t-shirt designs and hoodie margins, they went all-in on the one product.
Fridge Magnets.
And the way they’re selling them has lessons freelancers and solopreneurs can copy to stand out in a crowded market.
Let me show you what Magnet Lover is doing and what you can steal.
🎯 One stat. That's all it took.
Before Magnet Lover says a single word about their product, they hit you with this:
If you’re an artist touring 50 cities, playing to thousands of fans a night, and 80% of them walk straight past your merch table… that’s a problem.
You don’t need Magnet Lover to tell you it’s a problem.
The number did it for them.
This is what most freelancers and solopreneurs get wrong about selling. They lead with the solution.
👉 Your move: Find the number in your industry that makes people uncomfortable. If you're a web designer, that might be "70% of visitors leave your site in under 3 seconds." Open with that instead of your features or your process.
🔎 They sell one thing in a market that sells everything
The music merch industry is enormous. T-shirts, hoodies, vinyl, posters, hats, patches, tote bags, wristbands… the list goes on.
Magnet Lover looked at all of that and said: We’re just doing magnets.
And because they only do one thing, they can go deeper than anyone else.
They know:
The exact sizes that work (2x2 inches and 1.75x2.75 inches).
The print quality that matches an artist’s brand (Mylar gloss, rigid cores).
The constraints (merch competes with production gear for cargo space).
No generalist merch company is thinking about cargo space. Magnet Lover is.
Take a look at how they split their pitch:
Artists hear about margins, volume, and space. Fans hear about keepsakes, memories, and affordability.
The magnet is the same. The reason someone buys it is completely different depending on which side of the table they’re standing on.
👉 The lesson: Pick the one thing you do better than anyone and build your identity around it. If you're a copywriter, don't sell LinkedIn posts, emails, and website copy. Be the person who writes landing pages that convert. Specificity IS the positioning.
🧮 They built a calculator that does the selling for them
This is the part I LOVE.
Most companies would say “magnets have better margins than t-shirts.” Magnet Lover shows you a calculator and lets you figure it out yourself.
One t-shirt takes up enough space for 167 magnets. One t-shirt makes you $28 profit. The same space in magnets? $1,503.
Then they show you sweatshirts:
And hoodies:
They never say “magnets are more profitable.” They don’t have to. You can see it.
👉 The quick win: Stop telling your clients what you’re worth. Show them. Build a simple comparison, calculator, or before/after that lets them do the maths. An ROI calculator or time-saved breakdown is a great format to use.
💡 Your Friday takeaway
You don’t need to be in the music or merch industry to steal Quick Growth Ideas from this playbook.
🎯 Lead with the gap, not the fix.
Magnet Lover opens with “only 20% of people buy merch.” Find the stat in your industry that makes your audience uncomfortable. Let the problem sell the solution.
🔎 Sell one thing and own it.
They ignored an entire industry of merch options and went all-in on magnets. Pick the one offer you’re best at, go deep, and stop diluting your pitch.
🧮 Build a tool that does the selling.
Don’t say “I’ll save you money.” Show a calculator that proves it. When the prospect reaches the conclusion themselves, there’s nothing left to object to.
Magnet Lover gets it. That’s why a fridge magnet company is making touring artists rethink their entire merch strategy.
See you next week 🚀
Sam
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