How to turn your last day into your launch day 🚪
This is how to EXIT with momentum
Learn how to exit your job in a way that makes future clients chase you.
Not the other way around.
Emily Lonetto left Webflow.
But instead of quietly updating her LinkedIn and disappearing into a new role, she built an entire microsite documenting her experience.
And it’s a masterclass in how to exit with momentum.
Let me show you what Emily did, plus why every freelancer and solopreneur should steal this playbook.
🎯 Most people quit quietly. Emily built a launch pad.
Standard exit:
Update LinkedIn: “Excited for my next chapter!”
Maybe post a “thank you”
Hope someone remembers you in 6 months
What we can learn from Emily’s exit:
Full microsite with quantified impact
Visual proof of every major project
A public archive that shows up when you Google her name
Email capture for “what’s next”
📊 Build a portfolio without calling it a portfolio
Look at how Emily structured the page.
Every section is a case study dressed up as a memory:
“World Wide Webflow”
Translation: I built and scaled a global partner program from scratch.
“Ryan Reynolds Campaign”
Translation: I can handle high-visibility projects with impossible timelines.
“Partner Summit in 8 weeks”
Translation: I execute under chaos and deliver measurable results.
Emily is showing receipts.
And the metrics? They’re everywhere:
Those numbers tell future clients: When I show up, the metrics follow.
💬 The lesson: Specificity beats corporate speak
Here’s what kills most portfolios and LinkedIn profiles:
“Led cross-functional marketing initiatives.”
“Managed vendor relationships.”
“Drove engagement across multiple channels.”
Cool. So did 10,000 other people.
Now look at what Emily wrote:
You can feel the hustle. You want to work with someone like that.
Emily’s not sharing a resume. It’s a story people remember (and hire).
🛠️ How this works across industries
You don't need to work at Webflow to use this playbook.
Copywriter leaving an agency?
❌ Not: “Wrote email campaigns for various clients”
✅ Instead: “847 emails. Open rates jumped 18% → 34%. One sequence: $2.3M in 90 days.”
👉 Screenshot the Slack praise. Show the subject line tests. Include the metrics.
Developer leaving a startup?
❌ Not: “Built features and mentored team members”
✅Instead: “52 features shipped. Load time: 4.2s → 1.6s. 3 junior devs I mentored are now senior engineers.”
👉 Show the GitHub commits. Include the performance graphs. Name the people (with permission).
Consultant leaving corporate?
❌ Not: “Led transformation initiatives globally”
✅ Instead: “14 projects, 6 countries. $47M identified in savings. 3 clients promoted to C-suite post-engagement.”
👉 Use anonymized case studies. Show your frameworks. Remove company names, keep the impact.
And YES, you can prove impact without breaking NDAs or contracts.
Emily showed “1,800+ agency partners” without naming a single one. You can too.
💡 Your Friday takeaway
Your last day at a job doesn’t have to be the end of your visibility. It can provide the momentum you need as a solopreneur.
Here’s action steps you can implement today:
1. 📝 Open a doc called “Exit Archive”
Start dumping every project, metric, win, and lesson from your current role. Even if you’re not leaving soon.
2. 📊 Find your numbers
What metrics prove you make things better? Revenue, growth, efficiency, scale, people developed.
3. 📸 Screenshot the wins
Grab the Slack messages, the client emails, the team photos. Collect the proof now while you still have access.
4. 🚀 Build your goodbye like a product launch
When you eventually leave, treat it like you’re launching the next version of yourself. Because you are.
5. ✅ Make your exit memorable
People remember how you leave. Make them think: “I’d hire someone like that.”
Most people leave jobs like they’re sneaking out of a bad date.
Emily left like she just headlined a sold-out show.
Guess which one has clients lining up?
See you next week 🚀
Sam
—If you enjoyed issue #23, please tap the Like button below 💙 Thank you!
Spectacular and so forward thinking!!