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Director Serge's avatar

So shockingly true. Experiencing this fatigue myself…

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Jordy Foster's avatar

Awesome piece Sam. I'm glad to see that culture is starting to push in this direction! I've always been a fan of living analog style. Disposable camera, paperbound book, phone call, finding a route with no maps. It makes life fun and it makes things REAL. Live the analog.

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Sam Haycock's avatar

Yes Jordy! The analog approach forces you to be more intentional.

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Nina Perry's avatar

Thank you! This is a great idea and I completely agree. Bringing the human back into interactions is a great opportunity - didn’t think I would be saying that but here we are!!

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Sam Haycock's avatar

Right? Who would've thought we'd need to strategise being human!

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Jeff Stasiuk's avatar

Great article. Essentially about positioning, and differentiating yourself in a way that's relevant to your target, hitting the frustration people are feeling with AI-induced consequences.

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Sam Haycock's avatar

That's the beauty of it, Jeff! Their "frustration" becomes your opportunity.

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