7 Comments
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Mohammed Kiswani's avatar

This is great thank you so much. Question for you do you know if sub stack allows you to segment your newsletter by paid purchasers of products vs free subs ? In the case of using something like gumroad or Stan ?

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Brian Carter's avatar

Not my gunnel! 😁

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Sam Haycock's avatar

The first person to notice! 🏅

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Brian Carter's avatar

I just can’t not see them. Only place i like them is in llm convos bc the llms can figure it out!

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Timo Mason🤠 | Wealth Writer's avatar

Loved this breakdown.

I guess for social media, the freebie tactic still works best, because people dont buy from socials directly, and with a freebie, you at least get their mail. Is this the reason you didn't mention "social media content" in step 2?

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Sam Haycock's avatar

Free works fine for warm/organic traffic like social media because you're not paying per click. The $1 strategy is for cold traffic (paid ads, cold email) where free opt-ins kill your economics. Different channels, different rules.

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Sam Haycock's avatar

Thanks! Not natively. Substack only knows “free vs paid Substack subscribers.” Purchases on Gumroad/Stan don’t automatically sync as segments, you’d need to manually import those buyers’ emails or use a third-party tool/zap to tag/segment them.

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